So, I have been talking a lot in the past few weeks about Facebook and I thought I would change up the conversation a bit. Over the past week or two, we have been hearing about Facebook and the privacy issues, so I thought I would write this week about Twitter and how some companies I have been following are using it.
If you follow me on Twitter, you may have noticed one tweet I directed towards a fairly large company. The surprising thing is, this large company (we’ll call them “big green”) have a huge fan base, but they aren’t using Twitter at all to communicate with their fan base. They started following me, but I haven’t received any response from them, even though I blasted them about how the poor quality their product is. The thing that shocks me the most is they don’t follow anybody now (they must have stopped following me) but they have 418 followers. It’s amazing how some companies still understand the power using social media.
I have also been reviewing a few companies for a side project (totally different arena now) and I’m amazed on how some companies don’t interact with any of their followers or fans via Facebook. I’m hoping as social media matures more, we’ll see better use of social media. Think about the savings that companies could use via social media. There are really a ton of ways.
On the flip side, I have had some really great conversations using social media. One company that I was really surprised on how well they answered my questions any how they also have a large following on Facebook and Twitter is Bowflex. They did a great job answering all the questions I had before the sale as well as after the sale. It really changed my perception of Bowflex and I was quite impressed with them. That really led to me buying a Bowflex system. So, kudos to them for doing a great job with social media.
My question for you is, have you tried reaching out to companies via Twitter or even Facebook and were either pleased by the response or shocked for the lack of contact? I’d love to hear your story.
