I hope you had a great holiday weekend! Last week I ran a poll on LinkedIn to see if my findings were happening to others. I’ve noticed over the course of the past six months that a few of the FB groups I created haven’t been getting much attention and the people who joined them have more or less forgotten about it. I have created many LinkedIn groups and it seems that these groups continue to grow and there are great discussions within them.
I setup a survey last week to see what others where finding. The question, “Do you have better participation with your LinkedIn or FB groups?” I had about 40 to 50 people respond with great feedback. Many of the people that responded (about 90%) said they have more luck with the LinkedIn groups. I think one of the major issues with the FB groups is that they are very hard to find. Many of my FB friends and connects don’t know where to find groups. On LinkedIn, you are able to find the groups much easier. It is too early to report the status of the newly created LinkedIn group because of the holiday weekend, but I’m very happy with the results so far versus the Facebook group that I created a few months ago. I’ll keep you posted on the results.
Here are my questions to you: Have you had the same results with LinkedIn and Facebook? Have you had success with Facebook groups? If so, any suggestions to the other readers out there? It would be great to hear your feedback on this. Like I said, I will also do some follow-up as I get more results from the LinkedIn group.
{ 2 comments… read them below or add one }
As for the difficulty of finding Facebook vs. Linkedin groups, it’s not quite as simple as what you said.
With Linkedin, prominently on the left is “Groups” so that is hard to miss. With Facebook, there is a small icon at the bottom left of your screen, and many if not most people will never click on that icon.
On the other hand, Facebook has a much better search function for groups. In addition, by default when you are looking at a group, Facebook will display similar groups. Linkedin does not do that so it is very difficult to find a group that is related to the group you are looking at but is named slightly differently and thus did not appear in your search results.
I agree that most Facebook groups are quite inactive. There are lot more simply ridiculous Facebook groups that are created, people join, and then there is no reason to ever participate. Linkedin, being more business minded, is going to have more serious groups.
James Mitchell
jmitchell@kensingtonllc.com
http://www.jmitchell.me
Great feedback James. I feel the same way and I’ve had about the same experience as you. I’m still working on the FB group but I’ve had much more luck with the same topic on LinkedIn.
Thanks again, Doug