In the last posting, I talked about some of the benefits I’ve found using LinkedIN and last week I reviewed an article that talks about the time spent on the big 3 (What percentage of time do you spend on the big 3 social media sites?”). Today, I wanted to talk about some truly outstanding data on the big 3 social media sites I found using a public website (www.quantcast.com).
LinkedIn stats
I’m not going to post the traffic data because we’ve all heard in the news many times over how much twitter and facebook is growing, so I just want to focus on the demographic information.
Twitter stats
Facebook stats
Here’s some of the data that surprised me –
For the sites, Facebook and Twitter, there’ is 10% more females that use these services then males, while in LinkedIN there is an 11% difference between males (56%) vs females (44%) that use LinkedIn.
Over 78% of users on LinkedIn have no kids and 61% of Twitter users have no kids, while it’s almost 50-50 for Facebook users (52% to 48%).
The highest earning demographic on both Facebook and LinkedIn are users earning more then $100K. For some reason this stat really sticks out for me.
The demographic information I have noticed since the last time I viewed this data was for Twitter. More people that make over $100K use the service (26% – 2nd highest demographic now) whereas before it ranked in the bottom.
I hope you enjoyed this quick little review. If you’re a marketer, I’m sure there is a ton more gold nuggets in the data that you can use. What data is most impressive to you?
** Note: You will notice some of the data has been updated for Twitter and Facebook since I wrote this article over the weekend.
In the next posting, Twitter book review!
{ 3 comments… read them below or add one }
This was really interesting! I am tweeting your link!
Good that you also refer to them as the Big Three — but I’ve started talking about them as the “Holy Trinity.”
I don’t feel to sacrilegious — there is the Holy Trinity of Cajun cooking (green peppers, onions, celery).
Great post, by the way.
Being the Tom Peters disciple that I am – I feel it is critical to pay attention to how the gender skews. Women are better communicators. They have embraced these tools. Would love to see a speed of adoption metric. Marketers – women are also the major household decision makers. Are you reaching them through social media.