I am shocked that in the past few weeks the Facebook Fan Pages I have visited haven’t been updated in quite awhile. Years ago we had that problem with websites not being updated in long spans, but it seems like now, it is much more important to have an updated FB fan page.
Question for you: How many FB fan pages have you visited in the past week? Out of the FB fan pages, how many have been updated on a regular basis?
If the FB fan page wasn’t updated in over a week or month, did you leave right away or come back a few days later to see if it was updated?
During our lacrosse season, I was the admin for our lacrosse FB fan page and I tried to update it as often as I could. In my research, I was on many sports team FB fan pages and there were many that were just abandoned. As one of the NFL commentators says, “Come on man”. Keep your FB fan page, updated and relevant, it’s one way to grow your fan base and audience.