Here is a great article regarding how the Super Bowl ads performed via social media.
Mashable’s “The Social Media Score Card: Super Bowl Advertisers”
The article talks about how Alterian SM2 and Radian 6 measured the winners of the SuperBowl Advertisers. Although Radian only looked at “Twitter chatter”, I think it is really cool to see more companies review how these Advertisers did in the social media world.
Who was your Superbowl winner? I personally like the E Trade baby, but also loved the Snickers ad (with Betty White).
During the SuperBowl were you chatting with others via Social Media? I was and I have done it for the past two years. I love hearing back from others instantly and it is a great way for advertisers to get instant feedback on the ads.
