As you know, this blog is fairly new, so I’ve been trying a variety of social media tools to promote my new postings. I’ve talked to a few friends and it’s interesting to see what works for them and what may work differently for me. Luckily, with my experience and background in web analytics, I can see almost immediately what’s working when I promote my blog postings on Twitter, LinkedIn and sometimes Facebook.
From my experience and what I’ve seen through Google Analytics tracking, I’ve noticed that when I tweet about my new topic or one of my friends tweets about my posting, I’ll see a jump in traffic of 10 to 20 visitors for that hour. It usually dies off after the initial post, so I would either have to do another tweet or someone else would have to re-tweet my information. Of course that gets a little annoying if I just re-tweet my blog info all the time, so I try and avoid that situation. On LinkedIn, I will usually post something on my status and may post something on one of the groups that I’m in. I usually do this in the morning and then use Twitter later in the day (afternoon) or sometimes the next day.
I was looking at my stats for this past week and it’s interesting to see the comparisons. Besides direct traffic at 43%, traffic from LinkedIn is at 29% and from Twitter it’s at 12% for the week. Right now, my feeling is that I am getting more “quality traffic” from LinkedIN as most of the people I know there are leaving great comments and sending me feedback via email. Most of these friends & connects are then tweeting this information with friends via Twitter which is awesome to see. Hopefully my blog audience will continue to grow. Hint, hint – so tell your friends and co-workers… haha!
What is your experience been promoting your blog or business? Similar experiences or like my friends, totally the opposite? What is working well for you?
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Interesting to hear about the traffic to your blog. We are currently developing a social media strategy so it’s good to hear the value of LinkedIn; I will bear that in mind.